William Higham is a worldwide authority on future and evolving consumer behaviours. An expert on innovation, trends, and marketing, he consults industry leaders and major corporations on future trends and strategic decision-making, runs innovation workshops, writes and speaks on trends.

William Higham is a recognized strategist, speaker and futurist. He is also the founder and CEO of the strategic consultancy Next Big Thing which he founded in 2002. His practical approach makes his keynotes actionable and relevant for clients all over the world. William is also regularly featured in the media from BBC to The Times where he offers his perspective on the future.

William Higham gained his initial experience with consumer strategy at Sony Music in the 1990s, where he worked on marketing communications for Michael Jackson, Motörhead, and Alice Cooper. William has a natural interest for people and how the present affects the future. He describes himself as a dual personality with his passion for soft data and creative communities while still being devoted to hard facts and numbers.

William’s approach to predicting future trends and behaviours is based on science and research about people’s attitudes towards change. William and his team use a unique combination of research methodologies that allows him to predict behaviour and share his valuable insights with clients.

William Higham | Behavioural Futurist

As a speaker he aims to inspire and help different organisations on future trends and behaviors by sharing his perspective and experience. William has spoken at many different events and while he specializes in consumer behaviour, he also offers his insights and knowledge on the broader perspective of change and future.

Upon founding Next Big Thing, William has become one of the most respected future behaviorists in the world. His consultancy service uses consumer research and analysis to identify upcoming markets, providing corporate clients with an unbeatable insight into buying behaviour.

From his workshops, clients including HSBC, BBC and Mindshare have received tailored analysis of their respective markets, and the business solutions that will resonate with their target clients. When booked for events, William’s keynote speeches arm audiences with the knowledge needed to thrive in their industry, and authentically connect with consumers.

William has presented for the likes of Barclaycard and The Financial Times, booked for events all over the globe. His ability to inspire corporate excellence makes him incredibly sought after, while his strategies have revolutionised the operations of elite international brands.

Able to appeal to tomorrow’s consumers, William’s understanding of an innovative workplace culture can transform a business’ prospects. William Higham topics are research-based, a core focus of his role as Managing Director of OnePoll, an online and mobile market research agency.

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